The Matcha
Latte
Company.

5g
Sugar
8oz
Per can
70cal
Per serving
Original
Original Matcha
Premium Matcha
Organic Matcha sourced straight from Japan.
Oatmilk
Dairy-free, creamy, and organic oat milk.
5g sugar
Just 5g of sugar per can. Lightly sweet, never syrupy.
L-theanine
Calm focus, no jitter, no crash.
Caffeine
Natural caffeine for a clean source of energy.
The Lineup

Five flavors. One ritual.

Our Original matcha, and our unique specialty flavors crafted to perfection.

The order

Three steps.
Daily practice.

01

Pop the can.

Shake well. Pull tab. Enjoy.
No shaker. No whisk. No grinder.

02

Sip, don't gulp.

Enjoy the taste of rich matcha coupled with our unique flavors. Use this time to sit somewhere a window faces east, or take it on the go.

03

Get on with it.

The day is yours. Hours of sustainable focus, no afternoon crash, no anxious second cup. This is how productivity should be.

From the cult

Morning Cult, in the wild.

See how the cult drinks their matcha. Tag #morningcult to be featured!

Inspiration

It's not just a drink.
It's the experience.

Our Vanilla Cinnamon Matcha Latte poured over a scoop of vanilla bean ice cream. Our Yuzu Matcha latte served with a warm chocolate chip cookie. The cult's recipe vault, updated weekly.

Browse the recipes →
Be part of the start

Help us shape what's next.

We're new, and we'd rather build this with you than guess at what comes next. Tell us which flavors you'd want and where. We'll show up better because of it.

Cast my vote →
Why we're asking
Every vote shapes the next batch.

Your answers help us pick which flavors to launch and which retailers to approach next. We need your help.

From our first members

Early reviews from the cult.

We're new. These are the people who tried it first. Friends, family, and a handful of strangers who took a chance on us.

The MatchaMaker
"I have not had a 3pm crash in 41 days. I am keeping count."
Rachel · member
"Strawberry tastes like a polite, well-rested ghost."
Tania · member
"I gave up cold brew. No regrets. Sorry, coffee."
Omar · member
"Vanilla Cinnamon is what 'cozy' tastes like, apparently."
Jin · member
"Yuzu at 7am is like getting splashed with cold water in a good way."
Ari · member
"Blueberry on a rainy Tuesday is a religious experience."
Maya · member
"I have not had a 3pm crash in 41 days. I am keeping count."
Rachel · member
"Strawberry tastes like a polite, well-rested ghost."
Tania · member
"I gave up cold brew. No regrets. Sorry, coffee."
Omar · member
"Vanilla Cinnamon is what 'cozy' tastes like, apparently."
Jin · member
"Yuzu at 7am is like getting splashed with cold water in a good way."
Ari · member
"Blueberry on a rainy Tuesday is a religious experience."
Maya · member